The Impact of Corporate Environmental Transgressions on Consumer Support For Non-Profits: the Role of Negative Moral Emotions and Moral Identity
We add to research on pro-social decision making by providing a new psychological mechanism underlying consumer support for nonprofits upon exposure to corporate environmental transgressions. Results showed that contempt, anger, and disgust mediate the relationship between corporate transgressions and consumer support. Further, moral identity regulates such a mediation process.
Citation:
Chunyan Xie and Richard P. Bagozzi (2016) ,"The Impact of Corporate Environmental Transgressions on Consumer Support For Non-Profits: the Role of Negative Moral Emotions and Moral Identity ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 765-765.
Authors
Chunyan Xie, Stord/Haugesund University College, Norway
Richard P. Bagozzi , University of Michigan, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
Brands as Mediators: A Research Agenda
Philipp K. Wegerer, University of Innsbruck, Austria
Featured
Running Through Time: How Life Rhythms Foster Identity Permanence
Benjamin Rosenthal, Fundação Getúlio Vargas
Eliane Zamith Brito, Fundação Getúlio Vargas
Featured
Is Congruity Desirable for Brand Extensions? A Conceptual and Meta-Analytic Review
Qian (Claire) Deng, University of Prince Edward Island
Paul Richard Messinger, University of Alberta, Canada