The Impact of Corporate Environmental Transgressions on Consumer Support For Non-Profits: the Role of Negative Moral Emotions and Moral Identity
We add to research on pro-social decision making by providing a new psychological mechanism underlying consumer support for nonprofits upon exposure to corporate environmental transgressions. Results showed that contempt, anger, and disgust mediate the relationship between corporate transgressions and consumer support. Further, moral identity regulates such a mediation process.
Citation:
Chunyan Xie and Richard P. Bagozzi (2016) ,"The Impact of Corporate Environmental Transgressions on Consumer Support For Non-Profits: the Role of Negative Moral Emotions and Moral Identity ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 765-765.
Authors
Chunyan Xie, Stord/Haugesund University College, Norway
Richard P. Bagozzi , University of Michigan, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
R2. Brand-to-Brand Communications: How Consumers React to Flattery Between Brands
Lingrui Zhou, Duke University, USA
Katherine Crain, Duke University, USA
Keisha Cutright, Duke University, USA
Featured
K4. Movie Reviews and their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures
Subimal Chatterjee, SUNY Binghamton, USA
Ning Fu, SUNY Binghamton, USA
Qi Wang, SUNY Binghamton, USA
Featured
Q2. Why do Kids Love Watching Unboxing Videos? Understanding The Motivations of Children to Consume Unboxing Toy Videos
Teresa Trevino, Universidad de Monterrey
Mariela Coronel, UDEM
Valeria Martínez, UDEM
Ivanna Martínez, UDEM
Daniela Kuri, UDEM