Objective Measures of Design Typicality That Predict Aesthetic Liking, Fluency, and Car Sales

Assessing product design typicality is vital to forecast consumers’ responses to designs. We introduce objective measures of design typicality and demonstrate their capability of capturing subjective typicality experiences in the context of car designs. Findings show that the proposed objective approaches provide convenient means to easily assess design typicality.



Citation:

Stefan Mayer and Jan R. Landwehr (2016) ,"Objective Measures of Design Typicality That Predict Aesthetic Liking, Fluency, and Car Sales", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 556-557.

Authors

Stefan Mayer, Goethe University Frankfurt, Germany
Jan R. Landwehr, Goethe University Frankfurt, Germany



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Walking the Thin Edge: The Dark Side of Brand Communities and Collecting

Emily Chung, RMIT University
Marcia Christina Ferreira, Brunel University
daiane scaraboto, Pontificia Universidad Católica de Chile

Read More

Featured

Names Are the Mirrors of the Soul: The Role of Possessive Brand Names in Brand Evaluations

Marina Puzakova, Lehigh University
Mansur Khamitov, Nanyang Technological University, Singapore

Read More

Featured

Visualizing Price Magnitude: How Slider Scales Change Willingness-to-Pay

Manoj Thomas, Cornell University, USA
Ellie Kyung, Dartmouth College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.