Consumer Discrimination: How a Choice Mindset Influences Fairness Perceptions of Insurance Premiums

We examined consumers’ fairness perceptions of insurance policies that discriminate premiums based on individual behaviors or outcomes. We found that a choice mindset decreases perceptions of fairness among consumers who feel disadvantaged by the policy but increases perceptions of fairness among those who feel favored by the policy.



Citation:

Michail Kokkoris and Krishna Savani (2016) ,"Consumer Discrimination: How a Choice Mindset Influences Fairness Perceptions of Insurance Premiums", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 743-743.

Authors

Michail Kokkoris, University of Cologne, Germany
Krishna Savani , Nanyang Business School, Singapore



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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