Curiosity Under Bright Light: the Influence of Lighting Conditions on Innovative Product Adoption
This paper examines the effect of lighting conditions on evaluation and purchase intention of innovative products. Four studies showed that consumers in a bright environment are more likely to adopt new products than those in the dark environment, with curiosity mediating the effect. And the effect is moderated by loneliness.
Yu Zhang, Lan Xia, and Jiangang Du (2016) ,"Curiosity Under Bright Light: the Influence of Lighting Conditions on Innovative Product Adoption", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 767-767.
Yu Zhang, Nankai University, China
Lan Xia, Bentley University, USA
Jiangang Du, Nankai University, China
NA - Advances in Consumer Research Volume 44 | 2016
Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information
Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA
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Zayed Bin Islam, University of Guelph, Canada
Juan Wang, University of Guelph, Canada
Towhidul Islam, University of Guelph, Canada
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Dovile Barauskaite, ISM University of Management and Economics
Justina Gineikiene, ISM University of Management and Economics
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