Happiness From Experiences: Its All in the Mind(Set)
Extant research shows that experiences bring more happiness than possessions. However, this may not be true for all consumers. We propose that belief in malleability (vs. fixedness) of personality drives preference for experiences. Three studies demonstrate that incremental-theorists value experiences more than entity-theorists due to experiential purchase’s contribution to self-growth.
Shilpa Madan, Elison Lim, and Sharon Ng (2016) ,"Happiness From Experiences: Its All in the Mind(Set)", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 546-547.
Shilpa Madan, Nanyang Technological University, Singapore
Elison Lim, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore
NA - Advances in Consumer Research Volume 44 | 2016
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