Seeking a Green City to Live In: the Differential Impact of Innovation-Based Versus Regulation-Based Environmental Policy on Willingness to Live
In three studies, we show that innovation-based policy leads to a greater willingness to live than regulation-based policy. Using a serial mediation analysis, we further show that this effect is mediated by perceived innovativeness and then by perceived quality of life, resulting in an increased willingness to live.
Sukhyun Kim and Jaehoon Lee (2016) ,"Seeking a Green City to Live In: the Differential Impact of Innovation-Based Versus Regulation-Based Environmental Policy on Willingness to Live", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 742-742.
Sukhyun Kim, HEC Paris
Jaehoon Lee, College of Business, Southern Illinois University
NA - Advances in Consumer Research Volume 44 | 2016
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