Fields of Transcultural Practices: the Role of Religion in Multicultural Marketplaces

Beyond dominant conceptualizations of religion as a driver of consumer differences, this paper reframes religion as a field of transcultural practices. Five key transcultural practices underline the role of religion in facilitating entry into and mutual entanglement within multicultural marketplaces, thereby fueling their transcultural character.



Citation:

Angela Gracia B. Cruz, Yuri Seo, and Margo Buchanan-Oliver (2016) ,"Fields of Transcultural Practices: the Role of Religion in Multicultural Marketplaces", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 425-426.

Authors

Angela Gracia B. Cruz, Monash University, Australia
Yuri Seo, University of Auckland, New Zealand
Margo Buchanan-Oliver, University of Auckland, New Zealand



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Using multi-methods in behavioral pricing research

Haipeng Chen, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Akshay Rao, University of Minnesota, USA
Lisa Bolton, Pennsylvania State University, USA

Read More

Featured

Time Flies…But Only When the Speed is “Just Right”: How Animation Speed Affects Perceived Waiting Time

Yu Ding, Columbia University, USA
Ellie Kyung, Dartmouth College, USA

Read More

Featured

“Slim-As-Luxury” Effect: Product Shape as Input to Luxury Perceptions

Ji Jill Xiong, National University of Singapore, Singapore
Yu Ding, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.