Out of Proportion? the Effect of Leftovers on Eating-Related Affect and Behavior
As portion sizes have been growing, so have consumers’ food leftovers. We find that, holding actual consumption constant, larger amounts of leftovers increase subsequent eating and decrease exercising by reducing perceived consumption and bolstering self-evaluative feelings. Leaving more food as leftovers may, counterintuitively, backfire and instead contribute to weight gain.
Aradhna Krishna and Linda Hagen (2016) ,"Out of Proportion? the Effect of Leftovers on Eating-Related Affect and Behavior", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 520-521.
Aradhna Krishna, University of Michigan, USA
Linda Hagen, University of Southern California, USA
NA - Advances in Consumer Research Volume 44 | 2016
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