Consumer Engagement With Luxury Foods
Luxury foods are often purchased for their experiential and identity benefits and hence can enhance consumer engagement. Preliminary analysis of purchase transactions from an ultra-luxury department store show that food purchases contribute to reducing the time elapsing between two shopping trips and thus increase engagement with the store.
Ewa Maslowska, Vijay Viswanathan , and Mototaka Sakashita (2016) ,"Consumer Engagement With Luxury Foods", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 748-748.
Ewa Maslowska, Northwestern University - Medill, USA
Vijay Viswanathan , Northwestern University - Medill, USA
Mototaka Sakashita, Keio University, Japan
NA - Advances in Consumer Research Volume 44 | 2016
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