The Effect of Moral Identity on Compensation Evaluation: Is Monetary Compensation Always Better?
We demonstrate how moral identity affects consumers’ evaluation of damages vs. free repair compensation in a product moral crisis situation. Our findings reveal that it impacts the evaluation differently contingent upon the duration of product ownership.
Ahmad Daryanto, Felix Martin, and Laura Salciuviene (2016) ,"The Effect of Moral Identity on Compensation Evaluation: Is Monetary Compensation Always Better?", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 727-727.
Ahmad Daryanto, Lancaster University, UK
Felix Martin, Lancaster University, UK
Laura Salciuviene, Lancaster University, UK
NA - Advances in Consumer Research Volume 44 | 2016
How the Unconstructed Identity Relieves Consumers of Identity-Relevant Consumption
Tracy Rank-Christman, University of Wisconsin - Milwaukee, USA
Lauren Poupis, Iona College
The psychological impact of annuities: Can pension payout choice influence health behavior?
Anja Schanbacher, London Business School, UK
David Faro, London Business School, UK
Simona Botti, London Business School, UK
Shlomo Benartzi, University of California Los Angeles, USA
Liminal Motherhood: Relational Partners Experience of Liminality
Adriana Schneider Dallolio, Fundação Getúlio Vargas - FGV-EAESP
Eliane Zamith Brito, Fundação Getúlio Vargas