Shared Happiness and Relational Identities Among French Grandmothers and Grandchildren

We aim to understand the dynamics between happiness and consumer identity projects by means of a qualitative search among French grandmothers and their grandchildren. Our findings show how relational identity may originate, rise and fade. We suggest that shared happiness may pervade the crafting of a particular relational identity.


Delphine Godefroit-Winkel and Marie Schill (2016) ,"Shared Happiness and Relational Identities Among French Grandmothers and Grandchildren", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 458-459.


Delphine Godefroit-Winkel, OPI, Morocco
Marie Schill, Université Reims Champagne-Ardenne, France


NA - Advances in Consumer Research Volume 44 | 2016

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