Distant But Local: Border-Based Perceptions of Localness and Effects on Food Preference
We first introduce and validate the Locavore scale. We then show experimentally that consumers exhibit a “border bias” in which distant (vs. proximal) food is perceived as more local when it is sourced from within their political borders, and how localness perceptions interact with Locavorism to influence food choices.
Citation:
John Price and Brandon Reich (2016) ,"Distant But Local: Border-Based Perceptions of Localness and Effects on Food Preference", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 754-754.
Authors
John Price, University of Oregon, USA
Brandon Reich, University of Oregon, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
A Slack-Based Account of Pain of Payment
Justin Pomerance, University of Colorado, USA
Nicholas Reinholtz, University of Colorado, USA
Featured
G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands
Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV
Featured
Conducting Consumer-Relevant Research
Jeffrey Inman, University of Pittsburgh, USA
Margaret C. Campbell, University of Colorado, USA
Amna Kirmani, University of Maryland, USA
Linda L Price, University of Oregon, USA