On the Accuracy of Consumer Future Usage Estimations: Evidence From the Car Sharing Industry in Germany

Estimations of future usage plays an important role in consumer decision-making. Drawing on real consumption data, this study illuminates the accuracy with which consumers estimate future usage and provides evidence that involvement and need for cognition drive this accuracy.



Citation:

Daniel Lippe and Sven Feurer (2016) ,"On the Accuracy of Consumer Future Usage Estimations: Evidence From the Car Sharing Industry in Germany", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 747-747.

Authors

Daniel Lippe, Karlsruhe Institute of Technology (KIT)
Sven Feurer, Karlsruhe Institute of Technology (KIT)



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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