Genealogies of Consumers' Resistance

This paper examines the subjectification process in the sustainable consumers’ resistance movement. By applying the Foucault’s genealogical method we aim to unveil the discursive roots and anchors of the sustainable subject and how such subject is opposed to the consumerist subject.


Carmen Valor and Eleni Papaokinoumou (2016) ,"Genealogies of Consumers' Resistance ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 763-763.


Carmen Valor, Universidad Pontificia Comillas, Spain
Eleni Papaokinoumou, Universitat Rovira i Virgili, Spain


NA - Advances in Consumer Research Volume 44 | 2016

Share Proceeding

Featured papers

See More


Inside Out: Product Essence is Perceived to be Concentrated in the Center of a Group of Products

Kunter Gunasti, Washington State University, USA
Noah VanBergen, University of Cincinnati, USA
Caglar Irmak, University of Miami, USA

Read More


From Country-of-origin to Country-of-Consumption: The Institutional Journey of Consumer Trust in Food

Caixia Gan, University of Auckland, New Zealand
Denise M Conroy, University of Auckland, New Zealand
Michael SW Lee, University of Auckland, New Zealand

Read More


Contested and Confused: The Influence of Social Others in Disrupting Body Projects

Aphrodite Vlahos, University of Melbourne, Australia
Marcus Phipps, University of Melbourne, Australia

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.