Creative Power of Unique Fashion: Identifiable By Others Or Exclusive For Yourself

We find that extraversion moderates the behavioral priming effect of unique fashion on wearers’ creativity. “Self-awareness of being in the social spotlight” mediated the relationship for extraverts wearing bluntly unique clothing and “self-awareness of own distinctiveness that others don’t notice” explained the effect for introverts wearing clothe with hidden uniqueness.



Citation:

San Young Hwang, Nara Youn, and Min Jung Koo (2016) ,"Creative Power of Unique Fashion: Identifiable By Others Or Exclusive For Yourself", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 737-737.

Authors

San Young Hwang, Korea University, Korea
Nara Youn, Hongik University, Korea
Min Jung Koo, Sungkyunkwan University, Korea



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

O5. The Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance

Xiaoyin YE, Xiamen University
Jun YE, Xiamen University

Read More

Featured

I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition

Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cristina Maria de Aguiar Pastore, Pontifical Catholic University of Paraná - PUCPR
Eric Stenstrom, Miami University, Ohio

Read More

Featured

When Taking Action Means Accepting Responsibility: Omission Bias Predicts Reluctance to Vaccinate Due to Greater Anticipated Culpability for Negative Side Effects

Gary Sherman, Stony Brook University
Stacey R Finkelstein, Stony Brook University
Beth Vallen, Vilanova University, USA
Paul M Connell, Stony Brook University
Kristen Feemster, Vaccine Education Center at Children’s Hospital of Philadelphia and University of Pennsylvania, Perelman School of Medicine, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.