Creative Power of Unique Fashion: Identifiable By Others Or Exclusive For Yourself

We find that extraversion moderates the behavioral priming effect of unique fashion on wearers’ creativity. “Self-awareness of being in the social spotlight” mediated the relationship for extraverts wearing bluntly unique clothing and “self-awareness of own distinctiveness that others don’t notice” explained the effect for introverts wearing clothe with hidden uniqueness.



Citation:

San Young Hwang, Nara Youn, and Min Jung Koo (2016) ,"Creative Power of Unique Fashion: Identifiable By Others Or Exclusive For Yourself", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 737-737.

Authors

San Young Hwang, Korea University, Korea
Nara Youn, Hongik University, Korea
Min Jung Koo, Sungkyunkwan University, Korea



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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