The Collective Aggregation Effect: Aggregating Potential Collective Action to Motivate Prosocial Behavior

Is the statement “If X people all do Y action then Z outcomes will be achieved” motivating? We answer this question by conducting a series of laboratory experiments focused on motivating pro-social actions. It turns out that such statements are motivating by boosting perceptions of outcome efficacy.



Citation:

Adrian Camilleri and Richard Larrick (2016) ,"The Collective Aggregation Effect: Aggregating Potential Collective Action to Motivate Prosocial Behavior", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 722-722.

Authors

Adrian Camilleri, RMIT University, Australia
Richard Larrick, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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