The Collective Aggregation Effect: Aggregating Potential Collective Action to Motivate Prosocial Behavior
Is the statement “If X people all do Y action then Z outcomes will be achieved” motivating? We answer this question by conducting a series of laboratory experiments focused on motivating pro-social actions. It turns out that such statements are motivating by boosting perceptions of outcome efficacy.
Adrian Camilleri and Richard Larrick (2016) ,"The Collective Aggregation Effect: Aggregating Potential Collective Action to Motivate Prosocial Behavior", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 722-722.
Adrian Camilleri, RMIT University, Australia
Richard Larrick, Duke University, USA
NA - Advances in Consumer Research Volume 44 | 2016
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Nathan Dhaliwal, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Jiaying Zhang, University of British Columbia, Canada
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Alex Van Zant, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA
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Jing Jiang, Renmin University of China
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