The Blender Effect: Physical Food State Influences Consumers’ Perceptions and Consumption

Four studies demonstrate that altering the physical state (e.g., solid, semi-solid, liquid) of a food product, a food pictured on a package, or a food on display through mechanical processing (e.g., juicing, blending) influences healthiness perceptions and consumption, a phenomenon we term the blender effect.


Courtney Szocs and Sarah Lefebvre (2016) ,"The Blender Effect: Physical Food State Influences Consumers’ Perceptions and Consumption", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 648-648.


Courtney Szocs, Portland State University, USA
Sarah Lefebvre, Universy of Central Florida, USA


NA - Advances in Consumer Research Volume 44 | 2016

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