The Association Between Digit Ratios and Conspicuous Consumption, and the Moderating Role of Intrasexual Competition

We investigated the effects of hormones on conspicuous consumption. Low digit ratios (high prenatal testosterone exposure) were associated with greater conspicuous consumption in men, particularly when intrasexual competition was high. In women, high digit ratios (high prenatal estrogen) were only associated with greater conspicuous consumption when intrasexual competition was high.



Citation:

Cristina Maria de Aguiar Pastore, Marcelo Vinhal Nepomuceno, Eric Stenstrom, and Eliane Cristine Francisco Maffezzolli (2016) ,"The Association Between Digit Ratios and Conspicuous Consumption, and the Moderating Role of Intrasexual Competition", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 753-753.

Authors

Cristina Maria de Aguiar Pastore, Pontifical Catholic University of Paraná
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Eric Stenstrom, Miami University
Eliane Cristine Francisco Maffezzolli, Pontifical Catholic University of Paraná



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

When Does Being Paid an Hourly Wage Make it Difficult to Be a Happy Volunteer?

Sanford E. DeVoe, University of California Los Angeles, USA
Jieun Pai, University of California Los Angeles, USA

Read More

Featured

Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination

Jesse R. Catlin, California State University, Sacramento
Yitong Wang, University of Technology Sydney
Rommel J. Manuel, California State University, Sacramento

Read More

Featured

D6. How to Boast Appropriately When Word of Mouth Flows Internationally?

Xingyu Wang, Huazhong University of Science and Technology, China
Yaping Chang, Huazhong University of Science and Technology, China
Jun Yan, Huazhong University of Science and Technology, China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.