You’Re Killing Me! Exploring How Consumers With Food Intolerances Navigate Eating Out
This study explores the struggles of Celiacs for marketplace inclusion, attempting to navigate service encounters in restaurants where eating may have severe and immediate health consequences. A range of logics and strategies were observed to withdraw, to create a façade of normality and to change the food marketplace.
Michal Carrington, Gergely Nyilasy, and Julie Ozanne (2016) ,"You’Re Killing Me! Exploring How Consumers With Food Intolerances Navigate Eating Out", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 76-81.
Michal Carrington, University of Melbourne, Australia
Gergely Nyilasy, University of Melbourne, Australia
Julie Ozanne, University of Melbourne, Australia
NA - Advances in Consumer Research Volume 44 | 2016
F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal
Marwa Gad Mohsen, Babson College, USA
How Eyes Pull on the Heartstrings: Averted Eye Gaze Enhances Narrative Transportation and Self-Brand Connection
Ngoc To, University of Houston, USA
Vanessa Patrick, University of Houston, USA
Why is 1 out of 20 Riskier than 5%? Effect of Representing Unlikely Events as Frequency versus Percentage on Risk Perceptions
Nevena T Koukova, Lehigh University
Joydeep Srivastava, Temple University, USA