Can Money Tip the Scale? Social Judgment of Overweight Shoppers and the Role of Form of Payment

This research examines how the interaction of body weight and form of payment affects social judgments in retail settings. Although overweight consumers are stigmatized as lacking self-control, we find that making food purchases in cash (vs. credit) attenuates negative inferences because cash, the most painful form of payment, suggests self-control.



Citation:

Carrie Skinner, Martin Mende, Maura Scott, Stephen M. Nowlis, and Michael K. Brady (2016) ,"Can Money Tip the Scale? Social Judgment of Overweight Shoppers and the Role of Form of Payment", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 76-81.

Authors

Carrie Skinner, Florida State University, USA
Martin Mende, Florida State University, USA
Maura Scott, Florida State University, USA
Stephen M. Nowlis, Washington University at St. Louis, USA
Michael K. Brady, Florida State University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

E6. The Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer than Isolation?

Qingqing Guo, Shanghai Jiao Tong University

Read More

Featured

Cultivating Collaboration and Value Cocreation in Consumption Journeys

Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA

Read More

Featured

When products become autonomous: Drawbacks of a perceived lack of control and how to resolve it

Moritz Joerling, RWTH Aachen University
Robert Böhm, RWTH Aachen University
Stefanie Paluch, RWTH Aachen University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.