The Effect of Chronic Dieting Goals on Auditory Perceptual Biases

Prior research has shown that our underlying motivations affect our visual perceptual processes and in turn, threaten our food well-being. We extend prior work by exploring how auditory perceptual processes are affected by goals and investigate how sound can also act as a threat to food well-being.


Lauren Mayor, Lauren Block, and Suresh Ramanathan (2016) ,"The Effect of Chronic Dieting Goals on Auditory Perceptual Biases", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 76-81.


Lauren Mayor, Baruch College, USA
Lauren Block, Baruch College, USA
Suresh Ramanathan, Texas A&M University, USA


NA - Advances in Consumer Research Volume 44 | 2016

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