Obesity and Sensitivity of Food Perceptions and Preferences to Marketing Actions

We compare the sensitivity to marketing actions of lean and obese people (before and after weight-loss surgery). Pre-surgery comparisons already show that the food perceptions and preferences of obese people are more sensitive to marketing actions than those of lean people.



Citation:

Pierre Chandon, Yann Cornil, Liane Schmidt, Michèle Chabert, Sana Atik, and Judith Aron-Wisnewsky (2016) ,"Obesity and Sensitivity of Food Perceptions and Preferences to Marketing Actions", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 76-81.

Authors

Pierre Chandon, INSEAD, France
Yann Cornil, University of British Columbia, Canada
Liane Schmidt, INSEAD, France
Michèle Chabert, Université Pierre et Marie Curie, France
Sana Atik, INSEAD, France
Judith Aron-Wisnewsky, Hôpital La Pitié Salpêtrière, France



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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