Obesity and Sensitivity of Food Perceptions and Preferences to Marketing Actions

We compare the sensitivity to marketing actions of lean and obese people (before and after weight-loss surgery). Pre-surgery comparisons already show that the food perceptions and preferences of obese people are more sensitive to marketing actions than those of lean people.



Citation:

Pierre Chandon, Yann Cornil, Liane Schmidt, Michèle Chabert, Sana Atik, and Judith Aron-Wisnewsky (2016) ,"Obesity and Sensitivity of Food Perceptions and Preferences to Marketing Actions", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 76-81.

Authors

Pierre Chandon, INSEAD, France
Yann Cornil, University of British Columbia, Canada
Liane Schmidt, INSEAD, France
Michèle Chabert, Université Pierre et Marie Curie, France
Sana Atik, INSEAD, France
Judith Aron-Wisnewsky, Hôpital La Pitié Salpêtrière, France



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?

Aaron Jeffrey Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA

Read More

Featured

O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making

Julie Verstraeten, Ghent University, Belgium
Tina Tessitore, INSEEC Business School, France
Maggie Geuens, Ghent University, Belgium

Read More

Featured

Asymmetry in Susceptibility to Fake News due to Political Orientation

Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.