Transformative Digital Storytelling: a Framework For Crafting Stories For Social Impact Organizations

Our integrative framework guides story-construction for Social Impact Organizations (SIOs), focused around the SIO’s metanarrative, an overarching mission-focused story about the SIO and why it exists. Stories crafted by the SIO should connect to the metanarrative and include features we identify that make stories engaging, compelling, and memorable.


Laura A. Peracchio, Melissa G. Bublitz, Jennifer Edson Escalas, Pia Furchheim, Stacy Landreth Grau, and Anne Hamby (2016) ,"Transformative Digital Storytelling: a Framework For Crafting Stories For Social Impact Organizations", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 103-107.


Laura A. Peracchio, University of Wisconsin–Milwaukee, USA
Melissa G. Bublitz, University of Wisconsin–Oshkosh, USA
Jennifer Edson Escalas, Owen Graduate School of Management, Vanderbilt University, USA
Pia Furchheim, HEC Lausanne, Switzerland
Stacy Landreth Grau, Texas Christian University, USA
Anne Hamby, Hofstra University, USA


NA - Advances in Consumer Research Volume 44 | 2016

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