Transformative Digital Storytelling: a Framework For Crafting Stories For Social Impact Organizations

Our integrative framework guides story-construction for Social Impact Organizations (SIOs), focused around the SIO’s metanarrative, an overarching mission-focused story about the SIO and why it exists. Stories crafted by the SIO should connect to the metanarrative and include features we identify that make stories engaging, compelling, and memorable.



Citation:

Laura A. Peracchio, Melissa G. Bublitz, Jennifer Edson Escalas, Pia Furchheim, Stacy Landreth Grau, and Anne Hamby (2016) ,"Transformative Digital Storytelling: a Framework For Crafting Stories For Social Impact Organizations", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 103-107.

Authors

Laura A. Peracchio, University of Wisconsin–Milwaukee, USA
Melissa G. Bublitz, University of Wisconsin–Oshkosh, USA
Jennifer Edson Escalas, Owen Graduate School of Management, Vanderbilt University, USA
Pia Furchheim, HEC Lausanne, Switzerland
Stacy Landreth Grau, Texas Christian University, USA
Anne Hamby, Hofstra University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?

Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA

Read More

Featured

P5. Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions

Min Jung Kim, Manhattan College

Read More

Featured

Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors

Kelly Kiyeon Lee, Georgetown University, USA
Jeremy A. Yip, Georgetown University, USA
Cindy Chan, University of Toronto, Canada
Alison Wood Brooks, Harvard Business School, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.