The Role of Mimicry in Charity Advertising
This research explores the effect that charity ads induce more empathy when showing sad versus neutral and happy children’s faces. Assuming mimicry to be involved, face reader analysis reveals that people mimic happy but not neutral and sad faces. This suggests that mimicry only partially facilitates emotional contagion.
Sabrina Stöckli and Aline Stämpfli (2016) ,"The Role of Mimicry in Charity Advertising", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 760-760.
Sabrina Stöckli, University of Bern, Switzerland
Aline Stämpfli, University of Bern, Switzerland
NA - Advances in Consumer Research Volume 44 | 2016
D7. ‘That’s (Not) My Business’: Examining Behavior, Interactions and Implications of Consumer Brand Advocates and Brand Adversaries in Social Media
Marcus Opitz, University of Vienna
Sabine Einwiller, University of Vienna
Examining the Link between Predicted Identity Change and Future Well-Being
Joseph Reiff, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Jordi Quoidbach, ESADE Business School, Spain
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada