Do You Cut in Line? Predicting Individuals’ Compliance to Social Norms From Day-To-Day Behavior.
This paper demonstrates the predictive validity of a recently developed conformity scale in which consumers self-report day-to-day behavior. This conformity scale is the only one constructed on a Rasch model, hence incorporating both the probability of the behavior and the costs related to reporting engagement in this behavior.
Michael Dorn, Adrian Brügger, and Claude Messner (2016) ,"Do You Cut in Line? Predicting Individuals’ Compliance to Social Norms From Day-To-Day Behavior.", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 728-728.
Michael Dorn, University of Bern, Switzerland
Adrian Brügger, Universität in Cardiff, Wales
Claude Messner, University of Bern, Switzerland
NA - Advances in Consumer Research Volume 44 | 2016
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