Social Valuation and Neoliberal Ideology in Postfeminist Digital Spaces
The online community labeled “the red pill” is growing rapidly and references to it in mainstream media are becoming commonplace. Delving into the community we uncover traces of an ideology in which social relations operate under market-like conditions, and where management of the self is the key to marketplace success.
Mikael Andéhn, Joel Hietanen, and Thom Iddon (2016) ,"Social Valuation and Neoliberal Ideology in Postfeminist Digital Spaces", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 717-717.
Mikael Andéhn, Aalto University, Finland
Joel Hietanen, Stockholm University, Sweden
Thom Iddon, Stockholm University, Sweden
NA - Advances in Consumer Research Volume 44 | 2016
Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia
Sarah Wei, University of Warwick
Christopher Hsee, University of Chicago, USA
Felt Status, Social Contagion, and Consumer Word-of-Mouth in Preferential Treatment Contexts
Brent McFerran, Simon Fraser University, Canada
Jennifer Argo, University of Alberta, Canada
L1. The Effects of Cultural Syndromes on Customers’ Responses to Service Failures: A Perspective-Flexibility-Based Mechanism
Vincent Chi Wong, Lingnan University
Robert Wyer Jr., University of Cincinnati, USA