Consumer Neuroscience: Conceptual, Methodological, and Substantive Opportunities For Collaboration At the Interface of Consumer Research and Functional Magnetic Resonance Imaging
During this roundtable, the results of the first Pre-Conference Workshop on Consumer Neuroscience are discussed, especially the findings from three “design thinking challenges” on conceptual, methodological, and substantive issues concerning functional magnetic resonance imaging (fMRI). The roundtable aims to develop directions for research on the role of neurophysiology in consumption.
Martin Reimann, William M. Hedgcock, and Adam Craig (2016) ,"Consumer Neuroscience: Conceptual, Methodological, and Substantive Opportunities For Collaboration At the Interface of Consumer Research and Functional Magnetic Resonance Imaging", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 713-713.
Martin Reimann, University of Arizona, USA
William M. Hedgcock, University of Iowa, USA
Adam Craig, University of Kentucky, USA
NA - Advances in Consumer Research Volume 44 | 2016
G9. The Voice From Afar: How Reverberation Affects Consumer Cognition
Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg
Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University
Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their CSR Initiatives
Dionne A Nickerson, Georgia Tech, USA
Michael Lowe, Georgia Tech, USA
Adithya Pattabhiramaiah, Georgia Tech, USA