Fewer When Mixed: When Food Presentation Format Biases Consumers’ Perceptions of Calories and Fat

Our research aims to investigate whether consumers' calories estimation is biased by the food format: when the ingredients are mixed together versus separate. We found participants underestimated the amount of calories in candies when asked to imagine eating the food in a mixed (versus separate) format.



Citation:

Ning Ye, Maureen Morrin, Angelika Dimoka, and Dipankar Chakravarti (2016) ,"Fewer When Mixed: When Food Presentation Format Biases Consumers’ Perceptions of Calories and Fat", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 766-766.

Authors

Ning Ye, Temple University, USA
Maureen Morrin, Temple University, USA
Angelika Dimoka, Temple University, USA
Dipankar Chakravarti, Virginia Tech, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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