How Consumers of All Ages Interact With Social Media to Make Social Connections

We aim to understand how consumers of all ages engage in social media to establish and maintain social connections. We discuss how consumers of different ages engage in social media, how their social media behaviors facilitate social connections, and whether their behaviors mediate the effect of aging on social connection.



Citation:

Alice Wang and Catherine Cole (2015) ,"How Consumers of All Ages Interact With Social Media to Make Social Connections", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 315-316.

Authors

Alice Wang, University of Iowa
Catherine Cole, University of Iowa



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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