How Consumers of All Ages Interact With Social Media to Make Social Connections
We aim to understand how consumers of all ages engage in social media to establish and maintain social connections. We discuss how consumers of different ages engage in social media, how their social media behaviors facilitate social connections, and whether their behaviors mediate the effect of aging on social connection.
Citation:
Alice Wang and Catherine Cole (2015) ,"How Consumers of All Ages Interact With Social Media to Make Social Connections", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 315-316.
Authors
Alice Wang, University of Iowa
Catherine Cole, University of Iowa
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
P1. Constructed Preferences in Time-Money Tradeoffs: Evidence for Greater Violation of Procedural Invariance for Time as Opposed to Money Elicitations
Nazli Gurdamar Okutur, London Business School, UK
Jonathan Zev Berman, London Business School, UK
Featured
Examining the Link between Predicted Identity Change and Future Well-Being
Joseph Reiff, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Jordi Quoidbach, ESADE Business School, Spain
Featured
M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude
Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA