How Consumers of All Ages Interact With Social Media to Make Social Connections

We aim to understand how consumers of all ages engage in social media to establish and maintain social connections. We discuss how consumers of different ages engage in social media, how their social media behaviors facilitate social connections, and whether their behaviors mediate the effect of aging on social connection.



Citation:

Alice Wang and Catherine Cole (2015) ,"How Consumers of All Ages Interact With Social Media to Make Social Connections", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 315-316.

Authors

Alice Wang, University of Iowa
Catherine Cole, University of Iowa



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

P1. Constructed Preferences in Time-Money Tradeoffs: Evidence for Greater Violation of Procedural Invariance for Time as Opposed to Money Elicitations

Nazli Gurdamar Okutur, London Business School, UK
Jonathan Zev Berman, London Business School, UK

Read More

Featured

Examining the Link between Predicted Identity Change and Future Well-Being

Joseph Reiff, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Jordi Quoidbach, ESADE Business School, Spain

Read More

Featured

M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude

Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.