Conducting Field Experiments in Consumer Research
This roundtable session brings together a global team of twelve scholars who discuss their varying viewpoints on the roles of field experiments in consumer research from different perspectives (as researchers, journal editors, and reviewers). The panelists will also offer practical advice and suggestions for researchers keen on conducting field experiments.
Citation:
Leonard Lee (2015) ,"Conducting Field Experiments in Consumer Research", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 313-314.
Authors
Leonard Lee, National University of Singapore, Singapore
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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