Mobile Samaritans and Phishers: Network Determinants of Response Behavior

Combing verifiable behavior, between-condition experimental manipulations, and big network data, in 3 studies involving 10,000 subjects connected to 330,000 subscribers in a telecommunications network, we found that higher social status in a mobile network causes less pro-social behavior, in contexts ranging from donations to recycling to helping strangers.



Citation:

Jayson Jia, Xianchi Dai, and Jianmin Jia (2015) ,"Mobile Samaritans and Phishers: Network Determinants of Response Behavior", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 5-8.

Authors

Jayson Jia, University of Hong Kong
Xianchi Dai, Chinese University of Hong Kong, China
Jianmin Jia, Chinese University of Hong Kong, China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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