Mobile-Based Social Network Activation and Sharing: the Emotion and Relevance Effect

This research investigates how event-elicited emotions and the personal relevance of an event influence the disposition to share experiences in a mobile-based social media. We found that what people share and their preference for public versus private communication channels are driven by the type of social network that is activated.



Citation:

Dandan Tong, Jianmin Jia, and Robert Wyer (2015) ,"Mobile-Based Social Network Activation and Sharing: the Emotion and Relevance Effect", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 5-8.

Authors

Dandan Tong, Chinese University of Hong Kong, China
Jianmin Jia, Chinese University of Hong Kong, China
Robert Wyer, Chinese University of Hong Kong, China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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