Mobile-Based Social Network Activation and Sharing: the Emotion and Relevance Effect
This research investigates how event-elicited emotions and the personal relevance of an event influence the disposition to share experiences in a mobile-based social media. We found that what people share and their preference for public versus private communication channels are driven by the type of social network that is activated.
Dandan Tong, Jianmin Jia, and Robert Wyer (2015) ,"Mobile-Based Social Network Activation and Sharing: the Emotion and Relevance Effect", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 5-8.
Dandan Tong, Chinese University of Hong Kong, China
Jianmin Jia, Chinese University of Hong Kong, China
Robert Wyer, Chinese University of Hong Kong, China
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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