Social Network Activation and Mobile Consumption After a Population Scale Disaster

We used the 2013 Ya’an earthquake as a natural experiment to discover latent properties of social networks and human behavior. 157,358 earthquake victims’ mobile phone records (communications, app usage, http browsing) were combined with socio-economic and earthquake data to link human response to a random natural phenomenon.



Citation:

Jayson Jia and Jianmin Jia (2015) ,"Social Network Activation and Mobile Consumption After a Population Scale Disaster", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 5-8.

Authors

Jayson Jia, University of Hong Kong
Jianmin Jia, Chinese University of Hong Kong, China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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