Social Network Activation and Mobile Consumption After a Population Scale Disaster

We used the 2013 Ya’an earthquake as a natural experiment to discover latent properties of social networks and human behavior. 157,358 earthquake victims’ mobile phone records (communications, app usage, http browsing) were combined with socio-economic and earthquake data to link human response to a random natural phenomenon.



Citation:

Jayson Jia and Jianmin Jia (2015) ,"Social Network Activation and Mobile Consumption After a Population Scale Disaster", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 5-8.

Authors

Jayson Jia, University of Hong Kong
Jianmin Jia, Chinese University of Hong Kong, China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door

Yong Ju Kwon, Seoul National University, USA
Sara Kim, University of Hong Kong
Youjae Yi, Seoul National University

Read More

Featured

If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption

Matthew J Hall, University of Nebraska-Lincoln
Jamie D. Hyodo, University of Nebraska-Lincoln

Read More

Featured

How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?

Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.