Investigating Personal Visual Stimuli and Consumption Behavior

Participants who tracked their expenses for three weeks were asked to attempt savings during a second session. In between, they received a self-photo that they simply viewed or increased to retirement age with drawn-in older traits. Results suggest that females’ savings rates were particularly influenced by attention to the photo.



Citation:

Therese Louie and Katrina Ng (2015) ,"Investigating Personal Visual Stimuli and Consumption Behavior", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 797-797.

Authors

Therese Louie, San Jose State Universtiy, USA
Katrina Ng, San Jose State Universtiy, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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