How Goal Distance Influences Regulatory Focus in Goal Pursuit
This research demonstrates that large (vs. small) goal distance leads to a promotion (vs. prevention) focused representation of a goal. The underline mechanism is the change in reference points which produces a switch from a “gain frame” to a “loss frame” of mind as progress toward the goal is made.
Olya Bullard and Rajesh V. Manchanda (2015) ,"How Goal Distance Influences Regulatory Focus in Goal Pursuit", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 472-473.
Olya Bullard, University of Winnipeg, Canada
Rajesh V. Manchanda, University of Manitoba, Canada
NA - Advances in Consumer Research Volume 43 | 2015
Do You Trust the System? Interaction Effect between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses
Chun-Ming Yang, Ming Chuan University, Taiwan
Chia-Chi Chang, National Chiao Tung University
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)
Communicating a Promise of Change: Visual Steps Enhance Process Imagery
Luca Cian, University of Virginia, USA
aradhna krishna, University of Michigan, USA
Chiara Longoni, Boston University, USA