Nostalgic Reading Practices: an Online Case Study

This paper investigates the role of materiality in nostalgic reading experiences through an explora-tory analysis of online consumer reviews of a backlist young adult book series. It finds that although materiality does play a role in consumers’ experiences, access to the story contained within the book is their primary concern.



Citation:

Lois Shedd, Jan Brace-Govan, and Colin Jevons (2015) ,"Nostalgic Reading Practices: an Online Case Study", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 806-806.

Authors

Lois Shedd, Monash Business School, Monash University, Australia
Jan Brace-Govan, Monash Business School, Monash University, Australia
Colin Jevons, Monash Business School, Monash University, Australia



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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