Introducing the Implication Model of the Motivated Cognition
Through published and unpublished work we present a parsimonious model to unify ideas from the recent explosion of value-based motivated cognition research across fields. This integrative model provides insight into the often hidden source of motivated cognitions, the multiple paths they often take, and how to practically reduce downstream biases.
Troy Campbell (2015) ,"Introducing the Implication Model of the Motivated Cognition", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 23-27.
Troy Campbell, University of Oregon, USA
NA - Advances in Consumer Research Volume 43 | 2015
To Apologize, or Not to Apologize? That is A Question - How Should an Organization Respond to Executive Employees’ Private Life Misconduct?
Zayed Bin Islam, University of Guelph, Canada
Juan Wang, University of Guelph, Canada
Towhidul Islam, University of Guelph, Canada
Round It Up: Preference Exists for Rounded Totals (PERT)
Varun Sharma, Bocconi University, Italy
aradhna krishna, University of Michigan, USA
Zachary Estes, Bocconi University, Italy
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Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK