Global Character and Motivated Moral Decoupling Among Liberals and Conservatives

Though ideology affects judgments of immorality differently across violations, we find consistently greater moral decoupling among liberals after various sorts of public scandals. Those with a liberal ideology are more likely to selectively separate immoral actions from evaluations of professional performance. Conservative values emphasize global character, driving this disparity.


Amit Bhattacharjee, Jonathan Berman, and Americus Reed II (2015) ,"Global Character and Motivated Moral Decoupling Among Liberals and Conservatives", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 23-27.


Amit Bhattacharjee, Dartmouth College, USA
Jonathan Berman, London Business School, UK
Americus Reed II, University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 43 | 2015

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