In this research, we investigate how people signal information about their ties as opposed to information about the self. In particular, we examine how strong ties cultivate their relationships by exchanging potentially socially costly content when an audience is present.
Daniel He and Ran Kivetz (2015) ,"Tie Signaling", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 552-552.
Daniel He, Columbia University, USA
Ran Kivetz, Columbia University, USA
NA - Advances in Consumer Research Volume 43 | 2015
The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences
Jayson S. Jia, University of Hong Kong
Baba Shiv, Stanford University, USA
O13. Pain of Loss: How Losing in a Promotional Competition Influences Consumer Attitude
Arash Talebi, ESSEC Business School
Sonja Prokopec, ESSEC Business School
Ayse Onculer, ESSEC Business School
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Veronika Kadomskaia, Monash University, Australia
Jan Brace-Govan, Monash University, Australia
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