Money Or Power? Power Promotes Costly Punishment of Unfair Behavior

The present research examined how manipulated power affects monetary decisions within Ultimatum game. Results showed that high power decreased acceptance rate for slightly unfair offers. We conclude that power may increase a person’s willingness to pay a price in order to maintain power and to fulfill the high-power role.


Jen Heewon Park, Petra C. Schmid, and David M. Amodio (2015) ,"Money Or Power? Power Promotes Costly Punishment of Unfair Behavior", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 801-801.


Jen Heewon Park, New York University, USA
Petra C. Schmid, New York University, USA
David M. Amodio, New York University, USA


NA - Advances in Consumer Research Volume 43 | 2015

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