Ban the Word Feminist? Control and Subversion of Stigma in Social Movements and Consumer Culture
Stigmas of feminists have long been used as methods to control discourses and undermine social movements. This study examines and compares two online conversations evoking various tenets of feminism, one a socio-political event and the other a brand-related conversation to examine access to and legitimization of feminist discourses.
Catherine Coleman and Linda Tuncay Zayer (2015) ,"Ban the Word Feminist? Control and Subversion of Stigma in Social Movements and Consumer Culture", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 254-259.
Catherine Coleman, Texas Christian University, USA
Linda Tuncay Zayer, Loyola University Chicago, USA
NA - Advances in Consumer Research Volume 43 | 2015
When the Ends Do Not Justify Paying for the Means: Consumers Prefer Shifting Costs from Means to Goals
Franklin Shaddy, University of Chicago, USA
Ayelet Fishbach, University of Chicago, USA
Cultivating Collaboration and Value Cocreation in Consumption Journeys
Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA
Predicting Consumer Brand Recall and Choice Using Large-Scale Text Corpora
Zhihao Zhang, University of California Berkeley, USA
Aniruddha Nrusimha, University of California Berkeley, USA
Ming Hsu, University of California Berkeley, USA