The Process of Numerical Information Judgment and the Scale Range Effect

A two-stage processing model is proposed to conceptualize how people make judgments of a piece of numerical information about a stimulus whose rating score is described along a bounded scale. The implications of this model on the scale range effect are tested by three experiments.



Citation:

Tao Tao, Robert S. Wyer, and Yuhuang Zheng (2015) ,"The Process of Numerical Information Judgment and the Scale Range Effect", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 709-710.

Authors

Tao Tao, Chinese University of Hong Kong, Hong Kong
Robert S. Wyer, Chinese University of Hong Kong, Hong Kong
Yuhuang Zheng, Tsinghua University, China



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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