Rejuvenated Territories of Adulthood

This conceptual paper challenges the traditional Western conceptualization of adulthood.


Mathieu Alemany Oliver (2015) ,"Rejuvenated Territories of Adulthood", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 654-655.


Mathieu Alemany Oliver, Aix-Marseille Université, AMGSM-IAE Aix, CERGAM EA 4225


NA - Advances in Consumer Research Volume 43 | 2015

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