All For One and One For All: Individual Vicarious Goal Fulfillment in Group Contexts

We explore the impact of group identification on individual goal pursuit. We show that when a group has made progress towards an overall group goal, individuals with high group identification will decrease their individual goal pursuit efforts. Evidence suggests that vicarious goal fulfillment mediates this effect.



Citation:

Katina Kulow, Thomas Kramer, and Kara Bentley (2015) ,"All For One and One For All: Individual Vicarious Goal Fulfillment in Group Contexts", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 601-601.

Authors

Katina Kulow, University of Louisville, USA
Thomas Kramer, University of California Riverside, USA
Kara Bentley, University of South Carolina, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

More than just a number: The negative effect of 100% claims

Nira Munichor, Bar-Ilan University
Liat Levontin, Technion University, Israel

Read More

Featured

The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure

Kamila Sobol, Concordia University, Canada

Read More

Featured

Consumer Attachment Styles and Preference for Sharing Products

Kivilcim Dogerlioglu Demir, Sabanci University
Ezgi Akpinar, Koc University, Turkey
mehmet okan, ITU

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.