Does Self-Regulatory Resource Depletion Reduce Or Enhance Creativity?

This research investigates under what circumstances self-regulatory resource depletion is beneficial versus harmful to creative cognition. Evidence from three studies reveals that, although depletion of self-regulatory resources jeopardizes creative performance in domains where convergent thinking is essential, it enhances creative performance in domains where divergent thinking is important.



Citation:

Ding (Allen) Tian and Gerald Häubl (2015) ,"Does Self-Regulatory Resource Depletion Reduce Or Enhance Creativity?", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 234-238.

Authors

Ding (Allen) Tian, University of Alberta, Canada
Gerald Häubl, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

N14. The Bright Side of Sadness: How Mood Affects Goal Initiation

Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China

Read More

Featured

Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products

Read More

Featured

Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns

Eline L.E. De Vries, University Carlos III Madrid
Lola C. Duque, University Carlos III Madrid

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.