The Light Side of Creativity: an Honesty Mindset Can Boost Creativity

Recent research revealed a dark side of creativity, establishing that creativity can compromise ethical behavior. In three studies, we flip this perspective to show that creators with an ethical or a moral mindset enjoy a creative advantage. “Good”, then, can also boost creativity, via distinct processes that this research pinpoints.



Citation:

Anne Laure Sellier and Darren W. Dahl (2015) ,"The Light Side of Creativity: an Honesty Mindset Can Boost Creativity", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 234-238.

Authors

Anne Laure Sellier, HEC Paris, France
Darren W. Dahl, University of British Columbia, Canada



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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