Different Questions, Different Plans? the Impact of Planning Interventions on Consumer Goal Pursuit
Research demonstrates plans facilitate goals but are also deleterious. When are plans helpful/harmful? Two issues help answer this question. First, seemingly interchangeable interventions prompt planners to focus on steps versus obstacles. Second, these thought differences impact the experience of goal pursuit by influencing evaluation of actions, regret, and outcome expectancies.
Jason Stornelli, Richard P. Bagozzi, and J. Frank Yates (2015) ,"Different Questions, Different Plans? the Impact of Planning Interventions on Consumer Goal Pursuit", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 698-699.
Jason Stornelli, Oregon State University
Richard P. Bagozzi, University of Michigan, USA
J. Frank Yates, University of Michigan, USA
NA - Advances in Consumer Research Volume 43 | 2015
G9. The Voice From Afar: How Reverberation Affects Consumer Cognition
Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg
Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products
C4. The role of attachment to a human brand in improving eating habits
Amélie Guèvremont, École des Sciences de la Gestion, UQAM