Number Sharpness in the Communication of Nutritional Information

Three studies show that consumers more concerned with nutritional information (e.g., dieters) evaluate products using sharp vs. round numbers to describe nutritional information more favorably. This effect is driven by satisfaction with the amount of information that sharp vs. round numbers provide, and disappears for products framed as “healthy” options.



Citation:

Noah VanBergen and Jiao Zhang (2015) ,"Number Sharpness in the Communication of Nutritional Information", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 726-727.

Authors

Noah VanBergen, University of Miami, USA
Jiao Zhang, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

Ritual Scholarship in Marketing: Past, Present and Future

Cele Otnes, University of Illinois at Urbana-Champaign, USA
Linda Tuncay Zayer, Loyola University Chicago, USA
Robert Arias, University of Illinois at Urbana-Champaign, USA
Arun Sreekumar, University of Illinois at Urbana-Champaign, USA

Read More

Featured

How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?

Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile

Read More

Featured

Examining the Link between Predicted Identity Change and Future Well-Being

Joseph Reiff, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Jordi Quoidbach, ESADE Business School, Spain

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.