Sense of Power and Message Framing in Conservation Behaviors

This paper explores how individual’s sense of power influences the effectiveness of message framing in a conservation context (recycling). When distance is far, loss (gain) frames works better with low (high) power. When distance is close, gain frames works better with low power; frames don’t matter for high power.



Citation:

Xin Wang and Jiao Zhang (2015) ,"Sense of Power and Message Framing in Conservation Behaviors", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 812-812.

Authors

Xin Wang, University of Oregon, USA
Jiao Zhang, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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