An Urgency Effect in Responses to Future Rate Increases

We investigate people’s willingness to repay their debt when the interest rate changes. We found that people decide to repay their debt faster when they know the interest rate will increase in the future than when they know the rate is already at a high level.


Shirley Zhang, Christopher Hsee, and Abigail Sussman (2015) ,"An Urgency Effect in Responses to Future Rate Increases", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 208-212.


Shirley Zhang, University of Chicago, USA
Christopher Hsee, University of Chicago, USA
Abigail Sussman, University of Chicago, USA


NA - Advances in Consumer Research Volume 43 | 2015

Share Proceeding

Featured papers

See More


Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study

Céline Del Bucchia, Audencia Business School
Cristel Russell, American University, USA
Burlat Claire, Audencia Business School

Read More


Family Consumption Experiences Across Generations

Tandy Chalmers Thomas, Queens University, Canada
Linda L Price, University of Oregon, USA

Read More


Shades of Rejections: The Effect of Rejection Frames on Commitment to Choice

Jen H. Park, Stanford University, USA
Itamar Simonson, Stanford University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.